Parent Company  Ideasnu Exports
 Category  Apparels
 Sector  Lifestyle, Hypercity, Reliance Trends, Avenue Supermarts Ltd.
 Tagline/Slogan  Global Digital Silhouette Printed
 USP  Create Your Unique Style
 Segment  Women looking for Ethnic Indian Casual Apparel
 Target Group  Young Women From The Middle & Upper-Middle Class
 Positioning  Perfect Ethnic Wear
SWOT Analysis
 Strengths  Digitally Printed have own designing & styling team
 New collection every month maintains the vibrancy od brand.
 Own production setup
 Weakness  Strong compition with high brand and low customer loyalty.
 Limited brand recall due to lesser advertising compared to leading apparel brands.
 Opportunities  Growing with new design & style.
 Promotion at social media, Magazine Ads
 New forms retailing like stores & online to caterlarger customer basis.
 Threats  Competition from other design brands.
 Highly fashion industry can be a serious threat.
 Tax policies on Apparel.