- Call +91 - 22 - 4122 6029
- Email: info@ideasnu.com
| Brand: LADYBOND | |
| Parent Company | Ideasnu Exports |
| Category | Apparels |
| Sector | Lifestyle, Hypercity, Reliance Trends, Avenue Supermarts Ltd. |
| Tagline/Slogan | Global Digital Silhouette Printed |
| USP | Create Your Unique Style |
| STP | |
| Segment | Women looking for Ethnic Indian Casual Apparel |
| Target Group | Young Women From The Middle & Upper-Middle Class |
| Positioning | Perfect Ethnic Wear |
| SWOT Analysis | |
| Strengths | Digitally Printed have own designing & styling team
New collection every month maintains the vibrancy od brand. Own production setup |
| Weakness | Strong compition with high brand and low customer loyalty.
Limited brand recall due to lesser advertising compared to leading apparel brands. |
| Opportunities | Growing with new design & style.
Promotion at social media, Magazine Ads New forms retailing like stores & online to caterlarger customer basis. |
| Threats | Competition from other design brands.
Highly fashion industry can be a serious threat. Tax policies on Apparel. |